Your visual identity evokes the specific feelings and experiences offered by your Brand. It includes anything visual that represents your brand including, logos, fonts, photos, and any other visuals that communicates the voice, culture and message of your brand.
BUILD will help you clarify and precisely define these Identity elements across all your media and customer channels.
TYPOGRAPHY STYLE AND USAGE DEFINITION
So, WHAT TYPE ARE YOU?
Definitely, part of your companies visual identity, great typography choices bring significance, context, and clarity to whatever it communicates.
BUILD will help choose and/or design type styles that help maintain your BRAND'S consistent message and appeal.
YOUR BRAND MESSAGE refers to the intrinsic value proposition conveyed through language in your publicly distributed content.
It's what makes buyers relate to your BRAND through inspiration, motivation, and feelings that ultimately make them choose your company, services and products.